Starting a wine store or wine business requires that you have a bit of wine knowledge and understand the different types of wine, because most times, you’d be offering advice and suggestions to your customers on the type of wine that is befitting for different occasions.
Such advice and suggestions
A few years ago, running a retail wine store requires that you own a physical store and stock your shelf with wines of
With the internet revolution, you can now operate an online wine store where people can easily communicate with you, place an order and you deliver to them. However, this is a very delicate process and requires some level of trust before your target audience would begin to trust you and order from you.
So what are the necessary requirements for running a wine business?
1. Wine knowledge.
As required of every business, it is important that you have a bit of wine knowledge, if you wish to effectively run a wine business. Having wine knowledge would increase your authority status in the mind of your prospective customers. It opens up the path to building trust and creating lasting relationships because you’ll be sharing your knowledge with your prospects/customers and guiding them through the process of wine selection.
2. Finance.
You need money to run a wine business. That’s the truth. Depending on the kind of wine you wish to stock, money is very relevant in this line of business. Some wines are quite expensive and the expensive wines are what a good number of people are interested in purchasing.
Depending on your location, you should budget about 500k – 700k to start your business. That’s for a small scale wine store and the amount does not include the price for renting a store or putting up a wine shelf. The amount is for stocking up your store for a start.
The more sales you make, the more you get your store stocked up and gradually, you’ll grow from there.
3. Location.
An important factor that you must consider before starting your journey into the wine business is
You need a good location to succeed in the wine business. Your should be located in a busy part of the city where legs and cars can have access to your wine store.
If your wine store is in a hidden place, it would affect your sales, since many people would not see your store. Visibility matters a lot in business, especially in this age and time where attention is shortlived.
4. Find a reliable supplier.
One of the best and easiest way to grow big in
REVEALED – 5 Easy Ways To Identify A Fake Champagne.
Once you have this sorted out, then you’re on the right track to becoming successful in running a wine business. If you make Wine House Nigeria your supplier, be assured that all the wines you will get are 100% authentic. We have a couple of wine stores that get their supplies from us and they are very happy with our services, and also, they are making
5. Have an online presence.
One factor that helps businesses to achieve growth in a short period of time is visibility and the internet offers that through social media.
Get a social media presence on Facebook and Instagram and promote your business there. Social media makes communication easy and offers a platform for effective storytelling.
6. Promote your business.
If you have a business and nobody knows about it, you won’t make sales and when money is not coming in, you’ll be out of business in a short time.
Talk to people about your business. Market yourself. Promote your business with every opportunity that you have. Visit hotels, wine bars, clubs and inform them that you can supply them wine whenever they need it. Talk to your friends and family, when they need wine for a birthday party or any celebration, they should contact you for wine.
Sales is a game of number. The more people you can reach, the higher your chances of converting a few of them into paying customers.
You can promote your business through social media, influencer marketing, blogs, directories, google adverts etc.
Attend wine events, network with people and leverage on your good relationship with them. Ask your customers for referrals. If they are satisfied with your services, they would be glad to refer their friends to you.
Having a wine store or running a wine business comes with many challenges like getting customers and making sales but that should not discourage you because every business has its challenges too.
Go ahead, start the business, learn the process, put in the work, be patient and you will become successful.
If you would like to get in touch with us, follow us on Instagram to learn more about wine and grow your wine knowledge. CLICK HERE to follow us on Instagram.
Do you find this post helpful? let us know in the comment section. It would be a pleasure to hear from you.
Comment below and tell us what you think.
This is one of the best have seen so far regarding start up in the wine industry. Thank you so much for providing the information.
Thanks so much, this is slot of help. Exactly what I needed.
You’re welcome, Celine.
Hallo Iam interested in importing wine from Spain To nigeria
Hello Emmanuel, that’s a good decision. Get the required license/certification from Nafdac and you will not have a problem selling the wine in Nigeria.
We wish you all the best. If you want to talk more on this, kindly send a message to us on WhatsApp 08135262270
You would usually find a DJ playing good music, something to munch on and a nice sitting place in a wine bar. You would need a permit from the government to run this type of business so it is important that you pay a visit to the relevant authorities before you start.
That’s correct. You will need to obtain the necessary permit before starting a business.
Great article! So my question is this: Do you know of a website I can learn how to start a small business? The reason I ask is becuase I’m new to business and I’m having a really hard time learning. Thanks and take care! 🙂
Hello Ulrike, visit https://www.entreprenuerbusinessblog.com there, you will find interesting articles that would guide you.
What are the necessary license you need to obtain after registration bf your business
You need a liquor permit from the local government where your store is to be located.
All other fees are from the local government too, including radio/TV, signage (if you want to have one)
I hope this helps you.
Goodluck.
You said starting a wine business requires like 500k to 700k, but am having 400k and am willing to start the wine business can I get wines with such amount from #winehousenigeria
Hello Ifeoma, with 400k you can startup, then as you make sales, you will begin to stock up your store the more. Kindly send a mail to winehousenigeria@gmail.com or call 08135262270 to speak with us for guidance. Thank you.
Hello
dear I am DOSSO from the company KALIVITIS, we are wine producer in
BORDEAUX region.we are looking for business partners to expand our business
In the African continent, we will be delighted to be able to be among your suppliers.
attached to this mail you find our catalog, staying at your disposal for any
other information
cordially
VAISSOUX DOSSO
+33 06 31 67 30 73 http://www.kalivitis.fr
Hi DOSSO, thank you for reaching out. We will be in touch when the need arises.
Thank you for this amazing info on wine business. I’m very much intrested in setting up my own business but I don’t the capital for it now. I’ll get in the moment I’m ready.
You’re welcome, Doris. We shall be looking forward to hearing from you soon.
What if 400k is the capital…won’t that be enough to start the business?
You can start with that amount and grow from there.
Can I start with 300k
Yes, you can. However, the 300k must not include the cost of renting and fixing your store. You understand?