How do I start a wine business in Nigeria? Is wine business lucrative? What do I need to start a wine store in Nigeria?
These and many more questions are what people like you have been asking us. You have been searching for information on how to start a wine store or a wine business in Nigeria.
If you want to know what is required to start and run a wine business in Nigeria, we already made a post on that. Click the link below to read it.
For this post, we shall be focusing on the mistakes you must avoid, if you want to run a successful wine business in Nigeria.
Everyone who starts a business does so with the intention of growing the business and becoming successful. But there are certain factors and principles that plays a role in ensuring that these much desired success is achieved.
Starting a wine business in Nigeria could be fun, especially when you have someone to guide you. But what if I told you that a little mistake could lead to the end of your business?
Yes, you heard me correctly.
Just one unintentional mistake and you may be on your way back to square one.
I have studied the wine industry for years and I have been involved in the business for years too and I can tell you that truly, wine business is a lucrative business in Nigeria or anywhere in the world but there are things you must avoid if you want to build a sustainable and profitable wine business.
I started Wine House Nigeria from the scratch, yes from one corner of my room, which served as my office and my parking store back then, and I have built the company to the level it is today, and we’re still experiencing tremendous daily growth.
All of the growth and the large customer base that we have today would not have been possible if we fell into some pitfalls on the way.
I know you want to build a reputable and profitable wine business in Nigeria and that is why you have read to this point.
I also want to guide you properly and ensure you don’t make silly mistakes in your wine business, that’s why I’m sharing my knowledge and experience in the industry with you.
Below, I have highlighted 5 Mistakes You Must Avoid, If You’re Just Starting A Wine Business.
Read it carefully, understand it and never forget it.
1. MAKE SURE YOU SELL ONLY ORIGINAL WINE AND LIQUORS.
By the time your wine business is beginning to gain momentum, there’ll be people who would approach you with different kind of ideas, products and partnerships.
While this is good, because it is an indication that people are taking notice of your business, you must ensure that you sit tight and never allow yourself be tempted into accepting to sell products that will get you into trouble or get your business in the news for the wrong reasons.
Ensure that you set a standard and keep to good principles. When people who buy wine from you understand that you sell only quality wine and liquors, they will trust you, they will always come back to buy more and would also refer more people to you.
But the moment they begin to notice that you also sell wine that is not original, your business will begin to fail because they will stop coming to you, they will tell people to avoid you and they may report you to the authorities that would close down your business.
Why do you think that Wine House Nigeria has been enjoying massive growth and our customers are happy? It’s because they trust us and they know that all the wine and spirits we sell are 100% original.
2. AVOID SETTING UP YOUR STORE IN A LOCATION THAT IS UNSAFE FROM 6PM.
The reason for this is simple.
Businesses only thrive when the environment is conducive.
A location that is ravaged by security risk is a threat to your business growth.
A lot of people love to drink in the evening and at night compared to the during the day.
People make more purchases from 5pm.
If your wine store in located in an environment that is a high security risk, how much sale do you think you can make?
How safe is your store and the products inside?
What’s the assurance that your store will not be robbed?
Ensure that you get a store in areas that does not pose a security risk.
3. YOU NEED A GOOD CUSTOMER SERVICE.
It is a known fact that people would always go back to where they’re treated well.
If you treat your customers well, they will always come back to you. If you take care of your customers, they will take care of your business.
The way you answer your calls, the way you respond to messages, the way you speak to customers, has a direct impact on your business.
A happy and satisfied customer will always come back and would refer people to you.
So do not joke with customer service, especially if you operate a wine business in Nigeria.
4. AVOID LONG TERM CREDIT.
Wine business in Nigeria requires money to grow. If you sell on long term credit, how will you grow your business?
Remember that as you make sales, you’ll need to restock. What do you think would happen to your business when you sell on credit and you’re unable to restock?
Your business will collapse, right?
I know you don’t want such to happen to you. So make sure you do not offer long term credit, so that you will not struggle to grow your business.
If you can, you should completely avoid selling on credit.
5. GET THE NECESSARY LICENSE AND PERMITS THAT ARE APPLICABLE TO YOUR LOCATION.
To operate a wine store in Lagos state, you will need to obtain a liquor permit from the local government where your store is located.
You will also need to pay some other annual fees like the TV and Radio licence fees, if you operate a TV/Radio in your store.
Now that you know all of this, make sure you do not operate your business on the wrong side of the law.
If you want to be known for selling only original wine in Nigeria, we are here for you. We shall supply you with 100% original wines and liquors.
It does not matter what your location is. We will deliver to you and also guide you properly on how to grow your business.
We have customers in over 12 states in Nigeria whom we deliver to and there has never been any complain from any of them. Never!
It would be a pleasure to have you as one of our happy and satisfied customers.
To get in touch with us, call or send a message on WhatsApp to 08135262270.
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